Sponsorship Proposal. Consider yourself as a marketing agency pitching to a business. Dont feel like you need to include a shiny proposal document in the first instance. Write down all important facts, such as the biographies of the racers and the team's success rate. Argument template relies upon theory and the author's experience teaching this talent. How invested will they be in the sponsorship's success. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. How to Write a Sponsorship Letter. Print out the letter and mail it or hand-deliver it to the potential sponsor. These details usually include your name and contact details and the name and contact details of the potential sponsor. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. This is where your niche makes things easier. 0000001109 00000 n I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Look for brands that are actively trying to promote themselves and look at how you can add to that. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Itll be the basis for everything you post on social media, how you write race reports, and more. The heart of your proposal lies in what you have for them. A section about the car your drive. . Tell us about it. Why you do it. Any accomplishments in racing you have achieved. Racing cars is a very expensive pastime. Think about those reasons you stand out. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Write what the sponsor will get in return, working from the list you have prepared. Treat your Race Team as a Business. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. but you surely wont be walking away with a heavier wallet. Sponsorship brings so much more than a logo on a car . Strongly Agree 9.61%. Click the link below to read more. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Collect evidence throughout the race season testimonials, statistics, etc. The second is a simple showcase of who you are. Include contact information on the introductory letter and proposal. w$ 4iw*\xKLZwI[}K|=Q|>W`! the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Treat the race car sponsorship proposal as a business transaction. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Your proposal must show depth and that you took the time to understand each sponsor. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. You might be operating in a specific niche (see below for more details) or area. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. All forms provided by US Legal Forms, the nations leading legal forms publisher. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. How do I find companies to sponsor my race car? TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. You have to convince a potential sponsor that YOU are the person who will work for them. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. 1. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Until recently, this was called the Busch Grand National Series. Try and see the positive in every situation. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Not only are you competing against other racing drivers but also against all other marketing activities. Approach the deal as a win-win for both sides. First, provide a history of you and your racing team. %%EOF We work together, help each-other out, and do all we can to make sure well have a great race. Select the submit format and acquire the legal papers template in your product. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. To be clear; for every dollar they give you, they want(need?) A picture of you in your race suit. This is by far the most useful and engaging type of proposal and the kind the template will help you create. It does not mean that it must include false claims or misleading information. vve 6 0 obj The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Do you have a very popular online presence? No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. %PDF-1.4 % Don't feel like you need to include a shiny proposal document in the first instance. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. There is occasional TV coverage, but it isnt major. The cover letter should also include the reasons why you think this sponsorship will work. It takes only a couple of minutes. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Generic sponsorship proposals have little chance of convincing would-be benefactors. stream We believe auto racing sponsorship can offer a significant foundation from A business or group sponsors a racer, providing monetary support. endobj Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Not all benefits will be relevant to every business. Update your sponsor with reports on the work youve been doing for them. Before you even consider approaching a sponsor, put together a sponsorship . You need to think about why a business would spend money to sponsor you. In the industry this is known as "activating" the sponsorship. Announcement [Event.Name] (Event.Date) (Event.Location) Road Racing in the United States has several tiers. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. People love to talk about themselves so ask questions and chat about them. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n But with good content and a consistent posting strategy, you can grow your following and increase your reach. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. All sponsors are encouraged to attend racing events. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Look through the instructions to learn which data you must give. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Everyone from the outside thinks that everyone racing cars has sponsors. Val Apple Motorsports, Inc. 2. Download. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. 0000054541 00000 n And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. This will be key in making sure theyre happy throughout the year. *} Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Have a question? hb```"gVa1G2S\Z&80~QRse This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Want to race with packed stands and screaming fans? Paramount Primary. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. By getting your name into the press, your message is spread further than your existing audience. From NASCAR, to Club Racing, to go-karting. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Many people think sponsorship is easy: Sponsorships are not charity. These are great places to start. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Organize the proposal in sections. Bring your own food to Track Days Save money while eating better. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Include references to your relationship-building conversations. Want to sit next to thousands of screaming fans? Think about those reasons you stand out. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? This can include hospitality, stickers on a car, events etc. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Sponsorship Proposal For . In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Do people regularly gravitate towards you for some reason or other? Posted on January 12, 2023 by admin. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The target marketing group for the race car is the non-professional weekend autocross racer. 0000000516 00000 n So go the extra mile. You do not need to include every cost. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Race Car Sponsorship Proposal Template. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Sample page from the Racing Mentor proposal template. This all comes down to value. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Enhance their brand's image? Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. [1] 2. The prototype race car is to be evaluated for its potential as a production item. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. Do not plead. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Think of it more like a sales deck. Simply putting a name out doesnt always mean it will come back as added revenue for a company. 2011 Team Racing Sponsorship Proposal Our desire . The organization aims to organize events such as auto motor racing, harness racing, slots . This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Its so much easier to close a sale with someone youve already built a rapport with. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. It is your job as rights holder to understand what these objectives are and how you can best serve them. The easiest way to get motorsport sponsorship is to build a network. BC racing Coilovers for 2010 Honda Odyssey. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. It's time to submit your sponsorship proposal. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Making sure the right type of information is included though does matter. Modern-day motorsport sponsorship is all about standing out. xref Leg Daddy Racing Sponsorship Proposal 1. Your personal brand should show who you are as a person and go beyond your racing. Treat the race car sponsorship proposal as a business transaction. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Yet you can derive nearly all the same benefits. Its a great thing to have but it will not help you secure sponsors on its own. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. You might be getting involved in discussions on LinkedIn. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Your true request is that you are asking to be part of the sponsor's sales team. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Be sure to include a call-to-action so the decision-maker knows what you want them to . If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. You might be sending gentle emails before pitching more formally. Social media is king. Figure out what you can offer to a potential sponsor. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Nationally Televised. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). What is the sponsor trying to get out of a potential sponsorship of your event? . Take notes. I spent some time working for a good friend in his race shop. 0000051603 00000 n Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Advertisement Envato Elements (Design Without Limits) Write down every possible attribute you can give to a sponsor. Strongly Disagree 0.44%. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. As a racing driver you are focused, talented and ambitious in something you love to do . Understand the sponsorship process first. Expect serious, cutthroat competition with the higher stakes. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Do people regularly gravitate towards you for some reason or other? This way both the parties enter into a sponsorship contract or sponsorship agreement. This kind of branding will make you more recognisable. Strongly Agree 78.60%. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Using these pre-formatted samples will save a lot of your time and effort. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . You are so much more than a racing driver so think about your interests and skills outside of motorsport. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. How to Find a Sponsor as a Beginner Triathlete. NO! Edit your sponsorship agreement team online. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. "What does my event have to offer to potential sponsors?". The marquee value of your corporation's name affiliated with the Pearson Racing. You might be operating in a specific niche (see below for more details) or area. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). This is the part that actually attracts your potential sponsor. Neither Agree Nor Disagree 2.18%. The kind a marketing agency might present to a client they want to get on board. Businesses who sponsor drivers will pay money or provide free (or more likely. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. This means trying to figure out: Listen. 1110 Be sure to include a call-to-action so the decision-maker knows what you want them to do next. And you're not alone. Disagree 0.87%. 5 0 obj Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Make sure you only provide brief details of everything in the cover letter. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. You have to sponsor me because my car always gets 100 likes on social media. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Racing Sponsorships. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. There are so many businesses with sponsorship programmes. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Your approach should include details of how youll provide value to them. Everyone from the outside thinks that everyone racing cars has sponsors. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. As long as you can provide value, youll go a long way. I think motorsports has become too commercial and that sponsorship interferes with good racing. He's collected 60 race wins as well as the 2014 championship.

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