And then there is the PGA Tour. Subscribe To The World's #1 Daily Golf Newsletter, By using our sites and services, I agree to the, 2023 Swing by Swing Golf, Inc., All Rights Reserved. But opting out of some of these cookies may affect your browsing experience. The New Mexico Lobos (21-9, 8-9 Mountain West) battle the Colorado State Rams (5-12, 13-17) in Ft. Collins Friday at 11 p.m. Generally speaking, TV viewership data is both a) complicated and b) devoid of context, which makes it uniquely c) susceptible to heavy manipulation at the hands of those disseminating the information. LPGA International is a premier residential community in Daytona Beach, Fla., which serves as the home of the LPGA. Its become clear that the golf business needs to do a better job defending the PGA Tours numbers. Amateur championships before it, including this weeks Womens Amateur at Woodmont Country Club in Rockville, Maryland. And finally, through situational analysis, you'll determine voluntariness, audience size, and other pertinent details. 66 0 obj <>stream Fans said they want access to behind-the-scenes action, news and storytelling not just on TV, but on the web and social media. RANKINGS DG RANKINGS Professional 1. They also said they wouldnt recommend LIV right now based on the uproar over the human rights abuses from the Saudi government that funds it. We took our digital business from being managed outside by joint ventures and brought it in-house, which took our team of 15 people up to well over 100, says Gutterman. In addition, the industry that employs the most golf professionals is the hospitality industry. A close second is associate degree with 18% and rounding it off is high school diploma with 3%. The demographic characteristics of an audience include important factors such as age, location, gender, income, job title, and . The record number of people who played on a golf course for the first time in 2022: The category of young adults (18-34 year olds) is the sport's biggest customer age segment, with, The engagement within this demographic has remained steady for nearly a decade. from the young all the way to the older demographic. Prior to the pandemic-boosted totals of recent years, the previous recorded-high of 2.4 million was set in 2000, when Tiger Woods was at the height of his popularity. Thats fan engagement. Fridays round did even better, jumping 43 percent higher to average 1.763 million. 36% of PGA of America employees are women, while 64% are men. (It should be noted that LIVs ratings in either the SBJs or its own measurement reflect only the leagues audience on linear TV, while NBCs average audience includes linear TV and Peacock streaming. )S Now were producing 500 to 600 highlights for fans a week, which has almost tripled what weve done over the past couple of years, says Gutterman. A handful of positive COVID tests have jumbled fields, many charities have lost out due to the lack of on-site fans, and the loss of revenue from ticket sales puts a crimp in the pocketbooks of both the PGA Tour and local host sites. Friday's round did even. Five years ago, we had no data analysts. By reporting its total reach, LIV provided a metric that made its audience sound larger next to other sports TV ratings. Next, Adobe Target allows the PGA TOUR to test the user experience of their sites and apps, using A/B testing to tweak and boost performance. And of those familiar with the Saudi-funded . Learn more about troubleshooting WordPress. We found most golf professionals work for a private company. On Sunday, LIV completed its first-ever tournament on broadcast television, which meant that on Monday the first set of ratings concretely comparing LIVs TV product to the PGA Tours emerged into the world. If youre a regular reader of the Hot Mic, perhaps youve noticed we dont spend much time discussing ratings. And guess what? endstream endobj startxref How LIV Golfs ratings fared in its network TV debut, What is Jim Nantzs career lowlight?' The most common ethnicity among golf professionals is White, which makes up 66.2% of all golf professionals. To read Sports Illustrateds full report, click here. Fox Sports 1's MLS average of 188,000 is similarly tiny,. Are they right? Its understandable why LIV keeps using these talking points. And just because other sports have now restarted, the momentum has hardly slowed. The PGA TOUR uses Adobe Creative Cloud to design apps and web experiences to deliver behind-the-scenes action, news and storytelling. Golf professionals are 87% more likely to work at private companies in comparison to public companies. Are you interested in testing our business solutions? For the first time in golf history, every shot by every player will be livestreamed at THE PLAYERS Championship. More data from ESPN and outlets like Sports Media Watch reinforced SBJs original reporting. There are over 6,917 Golf Professionals in the United States. For example, the TV audience for PGA Tour events across those three networks increased by 7% from five years earlier. When asked about TV golf, legendary producer David Hill, who consults with LIV, simply says, The audience is dying.. Golf professionals with a Masters degree earn more than those without, at $44,241 annually. The TOUR hopes this will draw more fans to the sport and give existing fans more reasons to stay engaged. Strength And Conditioning Coach Demographics, Strength And Conditioning Coach Employment, Assistant Basketball Coach Responsibilities, Assistant Football Coach Responsibilities, Assistant Golf Professional Responsibilities, Strength And Conditioning Coach Responsibilities, Arts, Entertainment, Sports, and Media Industry, 8.0% of all golf professionals are women, while, The average age of an employed golf professional is. Already a subscriber? We created this chart to show you the average size of companies that typically hire golf professionals. Quicker Events and Courses 4) 4. Now, they can segment their audience into different groups, such as avid fans, who pay for tickets, check the leaderboard on the app or match target demographic profiles. Participation & demographics Participants in golf in the U.S. from 2006 to 2021 Participants in golf in the U.S. from 2006 to 2021 Number of participants in golf (on a golf course) in the United. Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. Not everything about the return to golf has been perfect. But golf media has long embraced the advanced age of its viewers. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. The opening weekend of the first full season in Mayakoba was considered an upgrade by those who remember the days when the Mexican resort town was a seasonal stop on the PGA Tour.. (1.888.275.4643) Because if we dont, well lose our fans and itll hurt our business, no doubt about it., The PGA TOUR selected Adobe Audience Manager as their system of truth, using data from their CRM and the TOURs many digital channels to create a single view of their fan. The light bulb goes off and they immediately get it, he says. CBS started out with a bang at the RBC Canadian Open, which posted the biggest final round viewership in 22 years. The CW, which recently changed ownership and appears to be moving away from its traditional teen- and young adult-targeted programming, averaged 574,000 daily overall viewers last year, per a. Critics say new PGA Tour events copy LIV. After the COVID-19 pandemic forced the USGA to move the dates of the U.S. Open from June to September, Fox Sports struggled to find the broadcast hours needed for the championship, USGA officials noted, given their additional commitments to the NFL, MLB and college football. The digital revolution transformed golf from a revered 500-year-old pastime into a global entertainment experience. Sign Golfer Demographics Income 62% of golfers say they prefer to purchase from small, local businesses Annual household income of $125,000 Golfers are middle to high income people 40% plan on seeking financial planning advice within the next year 44% invest so they can retire early 83% own securities 86% own life insurance Employment All rights reserved. A part-cult, part-marketing operation where golf has become an inconvenient annoyance to reaching demographic glory and the hearts of 28-year-old ad buyers who have one eye on Ziprecruiter while listening to the latest Ponte Vedra pitch to reach the yutes. PGA TOUR, PGA TOUR Champions, and the Swinging Golfer design are registered trademarks. Younger fans want to see big names battle for big bucks and big trophies, which was always Normans gambit. ESPN, which is taking its whack at the TV golf piata with this weeks PGA Championship, reported that ratings from the first day of the tournament were the best in five years. Using the data below, you can see how other job titles compare to golf professionals. CBS, which will have two prime-time weekend slots for the championship this weekend, has already seen big spikes in viewership. According to new data from the Harris Poll published by Sports Illustrated, Normans fledgling LIV Golf Series could find traction with a younger audience. The industry has had nine straight years with more than 2 million beginners, with the past three topping 3 million. Statista. But capturing the attention of these digital natives is harder than ever. (f*}r 00 ' 0="N9kf;7bq|"&V"Xo\6ub!01Ljk!8}Dvsw!vp;8 1 hss?g%#qekO"%2M m$Mx#7]*Ao'_p7_rO?U8z"F# m6 ~n 1{~3b6nTc[Md5Yx7_. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. PGA MUSEUM OF GOLF: The PGA created an exhibit in the PGA Historical Center to honor some of the many African American Golf Pioneers who have made significant contributions to the game of golf. Through the support of our members, were able to provide golfs stakeholders with accurate and timely information that helps everyone in golf become smarter about the industry in which they operate. - . Easy to understand and comprehend. "Level of Interest in The Pga Tour in The United States as of June 2022, by Age. During that same time period, the overall number of sports hours consumed on television dropped by 6%, sources said. @ C% 51:z$(ht->tlN"((( h0}u - f9'&v;3g}/gbd8VI A@$` 41 St. More than one-third of the U.S. population over the age of 5 played golf (on-course or off-course), followed golf on television or online, read about the game, or listened to a golf-related podcast in 2022. In March, the Tour announced an agreement beginning in 2022 includes existing partners ViacomCBS and the Comcast/NBC Sports Group and a new relationship with Disney and ESPN+. Take the end of July, for example, when it held its third tournament outside New York City. ET is reason for TV execs and Tour officials to rejoice. The PGA Tour responded to the threat by raising its purses for 12 elevated. US broadcasting giant NBC has seen viewership for its coverage of golf's 2021 PGA Tour increase 30 per cent year-on-year (YoY), according to data from Nielsen. The networks economic model, when it comes to the PGA Tour, is as strong as it has ever been. Talks that began looking into how Fox Sports and NBC/Golf Channel might work together this year ultimately ended in NBC taking over entirely. 5), Dustin Johnson, Phil Mickelson, Brooks Koepka and Bryson DeChambeau all were in the field at . We also use third-party cookies that help us analyze and understand how you use this website. The average Golf Professional is 36 years old. PGA Tour commissioner Jay Monahan says that he expects the Tour to raise over $100 million towards racial and social injustice causes over the next 10 years. VP of Fan Engagement, PGA TOUR. Should the Tour report its own total reach metric, it likely would outnumber LIVs proportionally to the two entities average audiences. Nearly every interview with a LIV official or LIV player these days features the same media talking point: The PGA Tours viewership is sinking, and its audience is dying. Were launching a feed-based, personalised experience in our app thatll allow fans to receive content based on who their favourite players are.. $!SV1SdR?*]?4~X6s-r8XsO7yN Bq:CL2sP1s 9ee\*L#Nh ;*RIh\X`Sx57?3 {K_:ZcEN^;hmM+DK)r_ This was up 12% year-over-year. While 2022 was down about 4% year-over-year from 2021's record high, it still ranks among the top four years for U.S. play on record. The second-most popular foreign language spoken is Swedish at 10.5% and Japanese is the third-most popular at 10.5%. The final round of the WGC-FedEx St. Jude Invitational in Memphis saw an even bigger jump, with viewership up almost 40 percent from last year. Combined with the networks dedicated pay-TV Golf Channel, viewership is up 24 per cent YoY, with the figures covering upto the Arnold Palmer Invitational, which wrapped up on 7th March. Since the dawn of television, network executives have made programming decisions based on the truism that younger-skewing shows attract more advertisers and bring bigger audiences. The PGA TOUR can better tell their advertisers who theyre reaching and they can better serve the needs of their fans. After extensive research and analysis, Zippia's data science team found that: 8.0% of golf professionals are women and 92.0% of golf professionals are men. The official web site of the PGA TOUR. For me its an easy process. By looking over 3,132 golf professionals resumes, we figured out that the average golf professional enjoys staying at their job for 1-2 years for a percentage of 33%. Fans will be able to literally watch every single golf shot thats hit across the course of a tournament, says Trembath. 9.0% of Golf Professionals are Black or African American, Most a are White, with 66.2% of Golf Professionals belonging to this ethnicity. Learn more about how Statista can support your business. The U.S. Department of Justice has also opened an investigation into allegations that the PGA Tour is a monopoly. hVn8M Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. https://golfweek.usatoday.com/2020/08/08/golf-on-tv-ratings-espn-cbs-pga-tour/, Mexico, Caribbean, Atlantic islands, Central America, Top 50 Classic Courses in Great Britain & Ireland, Top 50 Modern Courses in Great Britain & Ireland. And it could actually, miraculously lend credence to the preposterous grow the game rhetoric LIVs cast of characters have been pushing. In 2017, Travis Trembath moved from a role in business development to become the TOURs first ever VP of fan engagement. Currently, you are using a shared account. Statista assumes no We determined the average age of golf professionals based on ethnicity and gender. iSpotTV is fairly popular in major media. Then you can access your favorite statistics via the star in the header. Viewership is also strong on Golf Channel for theLPGA. His pop culture references might be a bit dated, but Greg Norman is scoring points with young golf fans. More Technology in Golf 6) 6. PGA Tour rules officials will oversee the proceedings. The PGA TOUR selected Adobe Audience Manager as their system of truth, using data from their CRM and the TOUR's many digital channels to create a single view of their fan. And thats not the only way Adobe has streamlined life at the PGA TOUR. Use Ask Statista Research Service, Revenue of selected golf equipment/apparel companies worldwide 2012-2021, Female golfers with the highest career earnings on LPGA tour 2021, Highest money earners on the PGA tour 2022, Participants in golf in the U.S. from 2006 to 2021. Per a Monday Sports Business Journal report citing Nielsen data, LIV had an average audience of some 291,000 viewers during Sundays final-round broadcast. Data is gathered from sources such as the government . S. BURNS +0.63 4. According to reports, tickets to last weekend's event in Bedminster, N.J., were going for $1 on the secondary market. Interest in playing among non-golfing young adults is high, with more than. Selecting a region changes the language and/or content on Adobe.com. Morning Consult. J. RAHM 2. These cookies ensure basic functionalities and security features of the website, anonymously. Everything will be as it is for a big-league golf Sunday, other than a bountiful gallery, which will be limited to a smattering of friends . 37 0 obj <> endobj Ad buyers referenced Golf Channels sales pitch that has turned its age it has the highest median age of any sports network (over 65 years for total day) into an attribute. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Eight of the ten PGA Tour events on Golf Channel and NBC in 2021 have also posted YoY viewership growth. Total reach is the total number of people who watched a broadcast for at least one minute. Weve found that people who watch golf dont typically watch other sports, one ad buyer said. Nonexempt players will receive $5,000 for missed cuts and subsidized travel. For fans who want to see tournaments live, theres now a state-of-the-art app that delivers real-time information and content on the ground. The category of young adults (18-34 year olds) is the sport's biggest customer age segment, with 0 Million on-course participants and another 0 Million off-course only participants. Access to this and all other statistics on 80,000 topics from, Show sources information Visit ESPN to view 2022-23 PGA TOUR Stats. Golf professionals are most in-demand in San Jose, CA. LIV Golf absolutely had a more star-studded field, at least at the top; Cameron Smith (World No. There has been a critical error on this website. This is because we, like you, dont enjoy trading in half-truths (and maybe also a little bit because we are very bad at math). Start the Golf Season off right with InsideGOLF ($100 value - just $20), LIV Golf's first set of TV ratings featured some haughty. We are happy to help. R. MCILROY 3. Only if you wanted to compare the two products objectively which I suppose you probably do if youve gone through the effort of finding their TV ratings. The Korn Ferry trademark is also a registered trademark, and is used in the Korn Ferry Tour logo with permission I didnt think Joel Dahmen could be more likable, but he and his caddie Geno Bonnalie are going to add a huge new fan base. "It always seemed to . The Arnold Palmer Invitational, which was shown on Golf Channel and NBC, was up 49 per cent. hbbd```b``z"A$""He`5 `,4fW]`v{+LPLg` 0 Massachusetts is the best state for golf professionals to live. Utilizing fan survey results secured at the event, we offer findings pertaining to fan demographics, connections to the event, opinions regarding the tournament, and related consumer intentions. Ratings are a measure of how many people watched a program. Yes, network executives want a younger audience. Growth will be key over 2023 as the league seeks to entrench itself with golf audiences and, just as importantly, reap advertising revenues. For Fred Funk, the new Galleri Classic tournament coming to Mission Hills Country Club in Rancho Mirage later this month is a win-win situation for the PGA Tour Champions. But an analysis of PGA Tour viewership since 2013-14 shows that the audience on CBS, NBC and Golf Channel has remained relatively steady. This cookie is set by GDPR Cookie Consent plugin. Those industries include hospitality, retail and professional. Click below to sign in. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. With Adobe Audience Manager, Adobe Analytics and Adobe Target, they made some fascinating discoveries. You will be able to share this link with anyone and everyone, even on social media. of on-course golfers are women. Analyse online and off-line behaviour to get a full picture of the customer journey. Adobe Premiere powers video creation, live clip-editing and production of post-TV clips. I think what youll see in 2025 is a highly personalised and highly distributed presentation of the PGA TOUR. Whatever happens, the fan will be front and centre. Register in seconds and access exclusive features. Those deals run through 2030. The PGA TOUR audience of B2B sales and marketing professionals and C-suite decision-makers are a perfect match with our customer base." "This is a natural partnership for us. H~)-p! The type of person who comes to our website is really a different person from the one on our apps.. You look at other sports, those audiences have aged greater than 20%. Younger and Female Golfers 5) 5. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. A 2019 graduate of Syracuse University, James and evidently, his golf game is still defrosting from four years in the snow. But sources said it has not had substantive conversations about a deal. Our entire staff approaches each day and every meeting from a fan-centric perspective.. LIV Golf is the first sport . In, Morning Consult. The golf clap is evolving because millennials hold an iPhone in one hand and prefer to whoop and holler. Golf fans went behind the scenes of the PGA Tour in "Full Swing" as the documentary series entered the list with 17.1M hours viewed. Instead of running away from the age of its audience, PGA Tour officials, TV network executives and advertisers run to it because that old audience also is affluent, educated and serves as business decision makers. We needed to win in the digital space and create products and platforms that allow fans to consume us where its convenient, says Trembath. The PGA Tour, in a memo obtained by ESPN, told its members that, starting in 2024, eight designated events will have fields between 70 to 80 players and . Analytics In the past seven or eight years, theres been a tremendous influx of young talent on the PGA TOUR. %PDF-1.3 % 13.4% of Golf Professionals are Hispanic or Latino, 9.0% of Golf Professionals are Black or African American, 5.6% of Golf Professionals are Unknown, 5.5% of Golf Professionals are Asian, and 0.3% of Golf Professionals are American Indian and Alaska Native. S. SCHEFFLER 4. And what might the next 10 years have in store for golf fans? S7-6@!nwlIvMiCr(sHc`1)I7Xf%IkYdFn a0\c>4`W! endstream endobj 41 0 obj <>stream Dollars), Golf courses & country clubs industry market size in the U.S. 2012-2022, Market size of the golf courses & country clubs industry in the United States from 2012 to 2022 (in billion U.S. dollars), Golf courses & country clubs number of businesses in the U.S. 2012-2022, Number of golf courses & country clubs in the United States from 2012 to 2022, Golf driving ranges & family fun centers number of businesses in the U.S. 2012-2022, Number of businesses in the golf driving ranges & family fun centers industry in the United States from 2012 to 2022, Revenue of golf courses and country clubs in Canada 2012-2018, Revenue of golf courses and country clubs in Canada from 2012 to 2018 (in million Canadian dollars), Golf driving ranges & family fun centers industry market size in Canada 2011-2022, Market size of the golf driving ranges & family fun centers industry in Canada from 2011 to 2020, with a forecast to 2021 and 2022 (in billion U.S. dollars), Monthly revenue of golf courses in Japan 2019-2021, Monthly sales of golf courses in Japan from January 2019 to December 2021 (in billion Japanese yen), Selected golf equipment/apparel companies ranked by revenue from 2012 to 2021 (in million U.S. dollars), Revenue of Acushnet Holdings Corp. 2014-2021, by segment, Acushnet Holdings Corp. revenue by segment worldwide from 2014 to 2021 (in million U.S. dollars), Revenue of Callaway Golf worldwide 2017-2021, by product category, Callaway Golf's net sales worldwide from 2017 to 2021, by product category (in million U.S. dollars), U.S. wholesale sales of golf equipment 2007-2021, Wholesale sales of golf equipment in the U.S. from 2007 to 2021 (in million U.S. dollars), Golf equipment equipment sales in the U.S. 2020, Golf equipment sales in the United States in June 2019 and June 2020 (in million U.S. dollars), Golf clubs: UK manufacturers' sales value 2008-2021, Manufacturer sales of golf clubs and golf equipment in the United Kingdom (UK) from 2008 to 2021 (in 1,000 GBP), Number of golf equipment and supplies stores in Canada by region 2022, Number of golf equipment and supplies stores in Canada as of December 2022, by region, TV viewers for final round of The Players Championship in the U.S. 2021, Number of TV viewers of the final round of The Players Championship golf tournament in the United States from 2002 to 2021 (in millions), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Male golfers with the highest career earnings on PGA tour 2022, Professional male golfers with the highest career earnings on the PGA tour as of August 2022 (in million U.S. dollars), Female golfers with the highest career earnings on LPGA tour 2021, Professional female golfers with the highest career earnings on the LPGA tour as of October 2021 (in million U.S. dollars), Female golfers with the highest driving accuracy on the LPGA tour 2021, Female professional golfers with the highest driving accuracy on the LPGA tour in 2021, Highest money earners on the PGA tour 2022, Professional golfers with the most money earned on the PGA tour in the 2022 season (in million U.S. dollars), Sentry Tournament of Champions: Golfers with the most PGA Championship points 2022, Professional golfers with the most PGA Championship points in the Sentry Tournament of Champions as of August 2022 (in millions). [02/15/23 - 12:21 PM] "Puppy Bowl XIX" Was the #1 Non-Sports . Churchill Downs has been home to some of the most incredible moments in sports history. Moreover, these younger fans check a key box when it comes to LIV Golfs staying power: they arent overly concerned with the root of the contrversy surrounding the Saudi-funded circuit. By subscribing, you accept the Terms of Service and Privacy Policy. You'll learn about the audience's personality and values with psychographics. It's been proclaimed the most exciting two minutes in sports. T. FINAU Amateur 1. Its believed the total reach for an average Tour broadcast is around 15 million, though we dont have official data from the Tour from last weekends Honda Classic. Representation in golf matters, notes Sandy Cross, the Chief People Officer for the PGA of America who oversees diversity, equity and inclusion. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. The PGA Tour sells 75% of the ad sales inventory, leaving network ad sales groups to sell the remaining 25%. The Easiest, Most Reliable Golf GPS & Scorecard App in the World! But golf on TV? Let him tell you about adult film, 'It's f----- hard': Jon Rahm comes back to Earth at brutal Bay Hill. Today we use Advertising Cloud as our primary DSP, says Jing Yi Ju, senior manager of advertising activation and solutions at the PGA TOUR. PGA Tour Is About to Admit Its Largest Crowd of the Year The Players Championship plans to welcome 10,000 spectators each day, and the golfers hope they don't gather around the 18th hole all at. }{[2 9.U7_?~7+Va{*Wz2Tb~^,KsS&*V|cP*7^6n8)$>%c1.6jo/0@Rz>f_!&lo bVJ\ZS,-153[RKGoZnZw=2zm8]].T{vy~; gEp GA`BDZ(lis5=h6$Y"M[VT(N&P> n;5Y[Q{1Z3=RIqyy#tZ[lx More than one-quarter of juniors are non-Caucasian while just 6% were minority participants just over 20 years ago. And thats during the week of a mens major. A casual viewer might get a push notification that their favourite player is about to sink a third birdie in a row. Modern fans demand more content, more coverage and more player access than ever before. So too has the PGA Tour audience. Its even changed the game itself. LIV said it received 350,000 streaming views between Friday, Saturday and Sundays broadcast windows. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. As you can see, 19d cavalry scout and baseball player have the biggest difference in gender. * Please fill out the form below in order to receive your shareable link. Around the table are content and storytelling teams ready to review what works and what doesnt. All rights reserved. Some casual viewers might be surprised to learn that golf highlights are selected using machine learning its artificial intelligence that knows when their favourite player is on a birdie streak and creates a highlight package. [Online]. Profit from the additional features of your individual account. Today, golf attracts younger, more diverse fans who thirst for 24/7 content across multiple platforms. "Level of interest in the PGA Tour in the United States as of June 2022, by age." The PGA TOUR embarked upon a new journey with Adobe and a suite of solutions designed to carefully measure fan interaction.

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