Five full-service influencer agencies share their prices. Learn what you should pay an influencer by platform and post number in this video and pricing guide. It works just as youd expect for influencer marketing: an influencer promotes a brands product and gets a commission based on sales through the influencers platform. Hollywood action movies star Dwayne Johnson, who has 154 million Instagram followers, post on Instagram costs anywhere between $504k and $840k. Its a similar story at Goat. We might note that, of the formats analysed by Izea, blog posts are the second-most expensive on average. Check out our full terms and conditions of service and our privacy policy. An error occurred when getting the results. Influencers with a mass following often have followers with a wide range of interests as well as reasons for following that person. Various factors could well play into influencer YouTube videos pricing fluctuations: influencers become better known, smaller influencers are brought into the marketing mix (much better for some brands, we might note), bigger or smaller brands invest, etc. With these partnerships, influencers have probably been using your products for a while and are already excited about your brand. To give you some perspective, in 2021 an average YouTube video CPM (cost-per-mile or cost-per-view) was about $27 per 1,000 views, so at that point it was about essentially doubling your expenses, if you decided to work with YouTube influencers, as opposed to running ads via the YouTube ad platform yourself. Brands like using influencers for affiliate marketing because having pay tied to production like this tends to make influencers more effusive about your product. Marketers in the UK seems to pay Snapchat influencers much more about $70 to $100 per 1,000 followers. Another unnamed influencer (100,000-250,000 followers, 2.5% engagement) shared a pricing model for different packages she offered. The industry is growing at a CAGR of 43.2%. Influencers charge around$60 per post, per 1000 unique visitorsfor this service. According to the InfluencerMarketingHub research, in 2020 62% of companies, that took part in the survey, increased their Influencer marketing budget throughout 2020, and an additional 20% committed to keeping the same level budget in 2021. It fits to what each brand needs.. On top of that, you need to factor in a TikToks superior level of engagement, based on its highly competitive environment that has been sparking so much creativity for the last several years. By signing up you agree to our privacy policy. Prices rise fairly proportionally until we reach the point of celebrity influencers (with over 500k followers). Companies, however, still use the platform to reach their target audience, and they dont pay much to do it. Of course, it could as well be used by markers looking to determine influencer marketing pricing. Per campaign/project refers to average pricing based on a single marketing campaign or goal that the agency undertakes for a one-time basis. On Snapchat, you cant see how many followers someone has because its private. Depending on their number of followers and post engagement, your company may even pay different rates for these posts. WebFX reckon you might pay $10 for every 1,000 views for Snapchat influencer marketing, up to $10,000 for a Snapchat influencer delivering 1 million views. With these cards, youll be able to keep an eye out for patterns in influencer rates. If you spend $1,000 and get back $2,000, you may decide that another marketing channel gets you a better return. While many influencers have careers outside social media, others have begun to make influencer marketing their full-time job. Keep in mind that every influencer is different, uses different platforms, and engages with their audience through different formats, so check with your desired influencer to see if the influencer partnership youre looking for is something they do. There are a number of factors that can impact how much an influencer charges for their services and its rare to find an influencer who charges a flat rate. WebFX did everything they said they would do and did it on time! Search our Marketplace to find the perfect fit for your business. The digital marketing agency pricing model you wish to implement. But, youd better be prepared to pay. On average, TikTok influencers charge $5 per post, per 1000 followers. Today influencers of all tiers have TikTok on their radar and many of them are successfully switched to it from other platforms and quite successful in showing what is possible when it comes to making a video ad viral. While these features can increase your prices, they can also improve your campaigns performance. We also look at which are the best influencer marketing channels for app marketers to choose from. 888-601-5359 Marketing strategy is the vaguest service but encompasses anything from consulting, helping build strategies, campaigns and implementing all the elements involved. This price range often depends on the influencers number of subscribers, as well as their most recent stats when it comes to video views. Were here to make that process simple with the Adzooma Marketplace. A micro-influencer can deliver the same quality of content, as well as reach your target audience. Clocking in at one billion active monthly users, TikTok holds massive potential for companies looking to invest in influencer marketing. Over time, they tend to become the face of your brand so choose your brand ambassadors wisely. 49% of these companies kept their Influencer marketing budget on the level $10k and down, while other 23% spent up to $50k / year and about 9% were ready to spend more than $500k / year. Consequently, most of its clients run campaigns that involve spend around the 40,000 to 60,000 mark. It starts with just $25 for a Facebook post from Nano-influencer and all the way up to Mega-influencer that would charge you more than $25,000 for posting about your product or service. A celeb snap would cost 52,702 ($69,414) not cheap, but also the lowest cost celebrity influencer marketing rate available in this market. TikTok has many influencers who arent necessarily celebrities, but who still have tens of millions of followers. It's a massive price range that challenges companies because a variety of factors impact influencer marketing prices. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. Brand Collabs Manager only includes influencers withmore than 1000 followers. But what if you want to go REALLY big? Influencer marketing is a newer type of marketing. Look closely at how much an influencers audience really engages and interacts with their content. After looking at TikTok influencers who fall into these categories, weve included estimates. Of course, this means average doesnt tell the whole story. They are quick with their replies and incredibly helpful. At$2 per post, per 1000 followers, Twitter offers the lowest influencer marketing prices. Tottenham and England footballer Harry Kane was first. Not celebrities in the usual sense, in that their fame is inextricably tied up with the media through which they broadcast, rather than any specific discipline (not even socialite). After all, each. Influencers with more than one million followers can abandon that price point easily. For perspective, here are some potential prices for influencer marketing on TikTok: Because TikTok is an app that prides itself on authenticity, many of the best TikTok ads feature influencer-brand partnerships. The average cost of a website build in 2021 is 5452.30. That means, on average, 1000 users engage with that persons posts. In the 2017 UK eMarketer survey, marketers said they would pay 1,351 ($1,779) for a micro-influencer tweet, and as much as 64,798 ($85,339) for one from a celebrity. Five factors affect an influencer marketing companys pricing, including: In almost all cases, an agency scales its influencer marketing pricing by the number of posts requested. The partnerships we mentioned above can be used for both short and long-term influencer partnerships. The Klear influencer marketing stats published on eMarketer show an interesting dynamic in terms of Facebook influencer marketing pricing (this only considers posts, not breaking down media types). But, youd better be prepared to pay. Sponsored Instagram post cost will depend on the quality of their content and the size of their audience. Thats why your team needs to consider if exclusivity is worth the additional cost and if it is, how long should it last. So now weve got the overall picture of the influencer rates, influencer marketing spend and top platforms. So how much does it cost to run your campaign in-house versus hiring an influencer marketing agency? TikTok is pretty new to the influencer game, so theres no real neat and tidy way to determine how much influencers earn. Now that weve talked a bit about influencer rates, you might be wondering what your influencer marketing dollars will get you. It goes without saying that there are significant differences in the scale of Instagram influencer marketing which is of course part of its appeal to brands. And they are often particularly influential in niches closely associated with specific product categories. Nano influencers (less than 10,000 followers) can charge from $10 - $200 per post. The upper limit of campaign spend, our sources tell us, is far more variable. Below, we look at some of the most popular influencer marketing platforms and the costs associated with leveraging each one. If agencies operate using a % pricing model, expect to pay 15% of your advertising spend on fees. Curious about how much WebFX influencer marketing services cost? On average, influencer average management charge ranges from 10% to 20% of the brand deals. Yet. The price depends on the size of their influencer network, the features of the platform, and their . An agency could be your best route to fast, cost-effective growth. Influencer marketing agencies discuss their pricing structures. No matter which platform you choose to target, its critical to select one that your audience uses. With the advent of social media, weve seen the emergence of a new kind of celebrity: the influencer. The total global value of influencer marketing in 2022 was estimated at $16.4 billion by Influencer Marketing Hub. YouTube influencer rates by number of followers ($). According to the Influencer Marketing Hub, the global value of influencer marketing is expected to reach $9.7 billion in 2020. Your influencer marketing companys background can also impact your influencer marketing pricing. For instance, if youre partnering with an influencer on Instagram and want them to create a video post for their Instagram Story, they may charge a higher rate, especially if they follow the pay-per-post pricing model. Like all ourdigital marketing services, ourinfluencer marketing servicesbegin with a customized strategy. TikTok has many influencers who arent necessarily celebrities, but who still have tens of millions of followers. This is what we found (click the image for the full-sized version). Influencers make their money by promoting different businesses. Influencer marketing spend in Q4, 2020 (%). How Do Instagram Influencers Work with Influencer Marketing Agencies? You can, however, see a users Snapchat Story view count. We have a wide range, Hugo tells The Drum. They are more accessible (and affordable) just like you and me. The resources available to your influencer marketing agency can affect pricing too. 5 factors that determine influencer marketing agency pricing, Find the Best Influencer Marketing Agency, Data-Driven Influencer Marketing Services. There are two main ways an agency will charge for this: a flat rate fee or a percentage of ad spend. Answer (1 of 4): 1/3 Model works well. Thats because influencers often charge on a per-post basis. A few factors can shift this price point, including: While more expensive than other platforms, blogs can deliver the best results. 2021 data from Influencer Marketing Hub gives you the Facebook influencer pricing range based on tiers. If you're an agency, this large capacity, all-in-one influencer marketing software will allow you to automate your outreach. ROI is the percentage or dollar amount your brand gets back from your investment. This pricing model tends to make more sense because its performance-driven, focusing on how your post will perform. If you want to outsource your content marketing to an agency, this is how much you can expect to pay. The average prices for marketing strategy are: Marketing strategies also have the biggest number of annual retainers, which range between 40,000-250,000 depending on the level of work involved. Macro influencers: 100,000 to 300,000 followers. View our pricing table! WebFX also place influencer blogging among the highest-priced forms of influencer marketing. According to this source, you might pay $25 for the services of an influencer with 1,000 followers, $250 for one with 10,000, and so on (up to $25,000 for an influencer with 1 million followers). They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). Every. While some influencers may charge a flat-rate for campaigns, others may continue to charge per post. We have collated whats out there, but the only thing that seems fixed is that a significant number of variables come into play. A software company that provides influencer management software to you will charge an additional fee. Indeed, like Instagram and YouTube (according to Izeas data at least) 2018 saw a decline in the cost of influencer marketing on Facebook again, we are free to speculate as to why. Influencers have become an established media channel to drive campaign ROI, she notes. Influencer agencies function as companies in charge of creating, designing, and executing advertising campaigns. Some, however, accept lower price points than this average. As the picture below demonstrates, hiring an SEO agency can save your business a total of 29 hours a week. You could do all of this yourself and theres no one going to stop you from that. On average, influencers on YouTube charge$20 a video, per 1000 subscribers. While influencers are well-known for their social media presence, many also maintain personal blogs. Some YouTube influencers charge based on video views (charging $50$100 per 1,000 views). , be sure to discuss that with them ahead of time and outline the terms in the influencer contract. This is a bit skewed in favor of brands since the influencer only gets paid for actual sales. Ariana Grandes marvelous voice allowed her to summon 303 million followers, asks for a single post on Instagram between $500k and $833k. For smaller businesses, social media marketing agencies typically charge between $1,500-$3,000 per month. Instead of commissioning video content, smart brands are paying creators for usage rights and running those as paid ads., According to Stevie Johnson, managing director at Disrupt, minimum spend sits between 15,000 and 20,000. It again becomes the discount option at the power level, barring Instagram Stories. Talent agencies also do their due diligence with the influencers they represent, and they manage the ones they believe are most effective Some agencies will also charge extra per creative, so if youve got a whole library to create, expect 40+ per creative thats needed. While it doesnt cost anything to join BrandConnect and find an influencer, the minimum project cost is $100. With anaverage of 188 million daily users, Snapchat provides companies access to a range of influencers. Likewise, you can also do gifting as a form of payment. Brands like, using influencers for affiliate marketing. Komodos co-founder Freddie Strange says the agency works with brands whose spend reaches into the millions; the agency typically works with clients in the travel and fashion sectors. Now, the COVID-19 pandemic hit influencers really hard, many influencers who ran ad campaigns for the traveling industry had to stop and cancel any campaigns abruptly. Because we bring up this data point from 2019, before the rise of TikTok as the leading social media platform for brands to connect with their audiences, its reasonable to assume that today in 2022 the number of brands who measure a higher ROI for influencer marketing campaigns is even higher. Instead of charging a flat fee, most influencer marketing agencies will charge a percentage of your campaign budget. Most influencers pay their agents around 10 to 20% of their brand deal income, but this is entirely separate from what influencer marketing agencies charge brands. In this section, well walk you through the types of influencer partnerships available. Thats just under 4 days that you could use to grow another part of your business. Your preferred platform can also affect your influencer marketing costs. For example, if youre a manufacturer of running sneakers, you have a ton of niche markets, including: As a part of yourdigital marketing strategy, you can approach influencers in each of these markets. Withmore than 1 billion daily active users, Facebook provides influencers and companies unprecedented access to consumers. While the cost of a Facebook influencer post cost more in 2019 than it has in previous years, the cost has not followed a steady upward curve. There are even plenty of. Includes a list of influencers that meet your campaigns ideal demographic goals & a custom strategy for achieving influencer endorsements. $25,000 per post of a Facebook influencer with 1,000,000+ followers. We ran some random British celebrities through it in early April 2022 it looks back over the last 12 posts, so results may differ at different points to see what it said. Investing in this channel is now a prerequisite for the launch of a new product. It does not quite follow, however, that more followers = higher marketing expense. Some influencers might charge the same rate for the same type of posts no matter the channel it will be used on, but its much more likely that the rates will vary. Using their blog, influencers can reach, connect, and chat with your target audience in new ways. Two travel bloggers with a follower count in the 50,000-100,000 bracket (micro-influencers) charged $500 per post. This minimum advertising spend ranges from 400 per month to 10,000. Every solution is bespoke, says Esme Rice, the companys marketing director. Withmore than 1 billion users 80 percent of which follow a business Instagram is a go-to influencer hub. As we mentioned earlier, influencer rates can vary pretty widely. Its often tied into other services such as SEO, PPC and more, but sold as one simple package. You may even get your chosen influencer to agree to discounted rates for a longer agreement. While a celebrity partnership can gain your brand a lot of exposure, its often more beneficial to partner with an influencer in a niche part of your market. Accordingly, we see a great deal of variance in the cost of influencer marketing. Influencer Marketing Agency Software. If your company prefers a more performance-driven approach, you can also partner with followers that base their prices on engagement, versus follower counts. From flexible How many posts you want and if they include things like images, videos, and audio, How much effort it will require from the influencer, Where the ad will be promoted/cross-posted, Agency fees (if the influencer is with an influencer marketing agency), Some influencers might charge the same rate for the same type of posts no matter the channel it will be used on, but its much more likely that the rates will vary. Find out in this handy guide, which covers everything you need to know about influencer marketing pricing. Here is how much Facebook influencers charge on average: $250 per post of a Facebook influencer with 10,000 to 100,00 followers. Generally, influencer marketing agencies charge anywhere from a few thousand dollars to hundreds of thousands of dollars for a campaign. For a business to get results from influencer marketing, they need to invest in an established and trusted agency. Influencers charge around$50 to $100 per 1000 views. 2015 Google Inc. All Rights reserved. If you go for cheap influencer marketing services, dont expect any worthwhile results. Comparing TikTok influencer post pricing with the YouTube one, we see that the former is way more affordable. More often than not, the more followers an influencer has, the higher their rates are going to be. There are also several influencer marketing agencies that exist to connect influencers with brands who want to hire them, but thats not where their services stop. The same InfluencerMarketingHub report brings us the picture of what specific social media platforms marketers ran Influencer marketing campaigns on in 2021. You can also discuss your desired price and deliverables before you sign an agreement. If you have your eye on a specific TikTok influencer just plug their username into our. At The Goat. So, what's a fair price for an influencer in your market? For perspective, here are some potential influencer marketing prices on Facebook: In some cases, an influencer may exceed that average rate. At the bottom of the list is Kendall Jenner, with 229 million Instagram followers, who charges only $580k per post. This is because influencers will need to spend time, energy, and resources to create the content and different types of content require different things. Now, the graph covers the 2014-2019 time frame plus 2021. Looking for the legal stuff? Influencers also must pay their agent commission, so their rates increase to cover that additional cost. In fact, 62% said they will increase their Influencer marketing budget in 2021. Since they work so closely with influencers, they have a keen understanding of influencer rates and can help brands find a great influencer who is within the brands budget. At the lowest nano level, it is the cheapest; climb up to micro-influencers and it is in the mid-point more expensive than Instagram but cheaper than YouTube (though recall at the micro-influencer level there is a considerable premium on YouTube). Hiring an agency will save you this time. As such, it really helps to think about your budget before you start looking for influencers. Growth after this point was rapid, with prices breaking the four-figure mark in 2017, and climbing as high as $1,403 in 2018. Or maybe you are an Instagram influencer wanting to get a better idea of what to charge? For perspective, here are some potential costs for an influencer with more than 1000 followers on Snapchat: If youre familiar with Snapchat, you may have spotted a problem with this pricing model. In a recent study, analysis discovered that blogs were37 percent more effectivefor influencer marketing than other social media platforms, like Facebook and YouTube. In comparison, they may offer a lower price for uploading a photo to their Instagram Story. that will prohibit them from promoting a competitor for a certain period of time. Thats why prices for influencer marketing range from$100 to $1 million per post. For example, a single campaign every few months doesnt justify the use of a platform, but 100 influencers doing multiple campaigns would, she says. In the UK in 2017, a Snapchat micro-influencer represented the form of influencer marketing on which marketers were willing to spend the least, according to eMarketer influencer marketing stats, with 1,052 ($1,386) the stated cap. These are influencers that can speak directly to your audience, plus they tend to adhere more to the $10 a post, per 1000 followers price point.